BMW participates in ‘Make in India’

BMW participates in ‘Make in India’ with upto 50 percent local content in cars assembled at BMW Plant Chennai.

Make in India

Legendary sportsman Sachin Tendulkar makes cars along with the engineers at the assembly lines of BMW Plant Chennai.

Celebrating the ‘Make in India’ initiative, BMW has further strengthened its commitment to the Indian market by increasing the level of localisation at BMW Plant Chennai upto 50 percent.

Legendary sportsman Mr. Sachin Tendulkar marked the occasion in a unique way by assembling a BMW 5 Series using parts from Indian auto component suppliers. Mr. Sachin Tendulkar said, “I am an avid BMW enthusiast and have been driving BMW cars since a very long time. But the experience of making a BMW with my own hands was unique and unforgettable. I am impressed by the high quality standards followed at BMW Plant Chennai that ensure the impeccable performance of a BMW. I got the opportunity to go through the tiniest details and efforts that are put into making a BMW. Next time I take my BMW out, I can proudly say – I have made one!”

BMW Plant Chennai started operations on 29 March 2007. Since then, the BMW Group has strengthened its commitment to the Indian market and has continuously increased the number of its locally produced car models. Upto eight car models can be locally produced on two assembly lines at BMW Plant Chennai. Presently, the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5 are locally produced at BMW Plant Chennai.

Mr. Philipp von Sahr, President, BMW Group India said, “The BMW Group has always looked towards India with a long-term perspective and our strategy is based on an inclusive approach. We have continued to build our operations in India in a systematic way. assembled at BMW Plant Chennai With a strong portfolio of locally produced cars, the time was appropriate to partner with major Indian auto component suppliers. This decision benefits BMW in terms of cost optimization and value addition while at the same time it creates business and profitability for our suppliers – a win-win situation.”

Some of the major auto components sourced for local production of cars at BMW Plant Chennai are: Engine and Transmission from Force Motors; Axles from ZF Hero Chassis; Door Panels and Wiring Harness from Draexlmaier India; Exhaust Systems from Tenneco Automotive India; Heating, Ventilating, Air-conditioning and Cooling Modules from Valeo India and Mahle Behr and Seats from Lear India.

Mr. Robert Frittrang, Managing Director, BMW Plant Chennai said, “BMW Plant Chennai takes pride in producing cars that have the same international quality standards as any of the BMW production and assembly facilities worldwide. Highly skilled employees, advanced manufacturing processes along with state-of-the-art machinery and technology provide all the necessary ingredients to achieve these tough standards. The cars locally produced at BMW Plant Chennai now feature very strong local content. We are confident that through our partnership with Indian auto component suppliers, we will set even higher benchmarks in quality standards and supply chain management.”




Renault, one of Europe’s leading automobile manufacturers, revealed its all new global product ‘KWID’ in India today.

“With KWID, Renault continues to pursue its strategy of accessible mobility for all to step up its international growth. Using a new Renault-Nissan Alliance platform and following the trail blazed by the Duster, the KWID will enable Renault to continue its expansion and address the needs of customers who want a vehicle that is stylish, robust and easy to use” shared Carlos Ghosn, Chairman and CEO, Groupe Renault, about the new launch by Renault.

KWID: Aspirational Design, Unique styling and features; mated to technology for a better driving experiece

KWID is a new and unique offering in the compact car segment, a vehicle with a dynamic profile and SUV look tailored to its dimensions. KWID is an attractive and modern car, with a spacious, comfortable interior that meets the everyday needs of all the family.

The KWID’s interior carries over the same confidence-inspiring styling as the exterior. The horizontal, uncluttered lines of the dashboard convey an impression of width and feature the cues associated with higher-end segments. The dashboard also harmoniously houses the centrally-positioned multimedia system.

“We have a very clear focus on establishing ourselves in the growing and volume segments of the Indian automobile industry. Alongside our aggressive product introduction plans, we are also determined to offer customers the best experience with our brand and will continue to introduce several initiatives towards achieving that, encompassing our strategy of accessible mobility,” shared Sumit Sawhney, Country CEO and Managing Director, Renault India Operations.

Affordable Pricing
With KWID, Renault goes a step further with the launch of an attractive, innovative and affordable vehicle in the small car segment, selling at a price of between 3 and 4 lakhs in India.

KWID will be launched in India in the second half of 2015.

Hyundai Verna 4S

The Verna has always been a very important car for Hyundai and the company has always kept the car updated with new features and technology in the form of facelifts. Though it enjoyed the status of the top-selling C-segment sedan in India for quite some time, stiff competition from Honda and Maruti Suzuki meant that Hyundai had to up the ante. The Korean manufacturer launched the new 4S Fluidic Verna in February 2015 as a replacement for the old Verna. Being a facelift, the new Verna retains a majority of the mechanical bits from its predecessor, though it does get a host of cosmetic changes to give it a fresh lease of life.All New 4S Verna - photo 1

Renault Lodgy-India 2015

Family MPV car , made for IndiansThe Lodgy is Renault’s entry into the MPV segment in India. The MUV has been on sale in the European market for a while under the Dacia badge and the same has been adapted and improvised by Renault as per the requirements of the Indian customers.

Bajaj Duke: An Affordable Performance Motorcycle

The KTM Duke 200 was the first KTM to be sold in India by Bajaj and is one of the most affordable performance motorcycles of where it brought people to its eye catching point.
The bike’s overall design and styling is new to India as no other bike had the same design philosophy. Its been manufactured at Bajaj’s Chakan plant and is exported to many international markets.
The KTM Duke 200 is powered by the 199.5cc single-cylinder liquid cooled engine that churns out 25bhp at 10,000 rpm and a peak torque of 19.2Nm at 8000 rpm. The engine is mated to a six-speed gearbox that shifts smoothly and works well with the wet multi-disc clutch. The claimed top speed is 138kmph while the bike can do 0-100 kmph in 9.3 seconds. It is sold in India in three colours – Orange, Black and White.

The Polo R Cup India

The Polo R Cup India got scheduled at the right time & kicked off the first round which was held in the year 2014.The first round was preceded by the pre-season testing and two days of rigorous fitness camp.
The preseason test allowed the new drivers to get acquainted to the Volkswagen Polo TSI race car as well understand the track on which they will be racing for the first two rounds of the season. This test was utilized by the experienced drivers to reconnect with their competitive driving after a long break since the last round of 2013 season in December. The weekend round was consisted in being a three practice sessions, one qualifying session and two races where the 19 drivers will compete for championship points.

Toyota Etios Motor Racing

We were smashed out in seeing more than 20 + Exotic cars of the Madras Exotic Car Club Show which was held at the MMSC race circuit in Irungattukottai, Chennai. A track day organized by Golden Homes constructors in association with the Madras Exotic Car Club also celebrated the birth of South Asia’s first supercar club. About 25 kinds of cars entertained spectators through drag races and hot laps. The cars were driven by their owners and there were no mishaps or forgettable incidents. The pick of the lot was undoubtedly the Ferrari 458 Italia, a rare example here in Chennai that belonged to the director of Golden Homes. The two hour event kept the jam-packed crowd (people climbed atop water tanks and lined up along the protection fence on the straight to get a glimpse of the action) interested all the way till the end even as the temperature soared close to 40 degrees centigrade.

Toyota Etios Motor Racing

Toyota Kirloskar Motor took the excitement of the Etios Motor Racing (EMR) to the next level with its first Exhibition Race at the Chennai race track..
This event marked the debut of 25 promising racers who have been chosen after rigorous selection rounds from more than 3000 aspiring candidates who had registered. The EMR Exhibition Race promises to be a fun-filled Toyota motorsport event, and apart from the final 25 drivers battling it out for the first time on the race track, spectators will be able to witness the racing prowess of local and international racers.

The new 2014 Swift face-lift

The new 2014 Swift face-lift has been officially announced by Maruti Suzuki and is priced at Rs. 4.42 to 6.95 Lakhs.

The interiors continue mostly unchanged but now benefit from a push start button, new upholstery with sporty silver accents, updated music system with intelligent speed based auto volume; Bluetooth connectivity, steering mounted audio controls and a Electromagnetic back door opener- NO cruise control here. Apart from that the ORVMs are now electrically retractable and the new Swift also gets reverse parking sensors. Maruti Suzuki boffins have improved fuel efficiency by 10% over the outgoing Swift. The new ARAI figures stand at 20.4 Kmpl for petrol variant and 25.2 kmpl for diesel variant.